ELECKTROCHIC ART YOU WEAR

The CABLE is an electric component which consists in a group of conductor wires technically called souls encased in a layer of insulating material.

JUST LIKE HUMAN BEINGS:

a group of thoughts, feelings...emotions

...and just like the cable, human beings are conductors of ENERGY.

Energy and internal strength are timeless and inspire...passing through women and centuries Elecktrochic has like muse, women who have helped change the world

Valchiria
Isabella D’Este
Regina Elisabetta d'Inghilterra
Regina Maria Stuarda di Scozia
Indian Princess
La Tosca
Barbarella
Marlene Dietrich
70’S Angela Davis
Audrey Hepburn

VALCHIRIA

BRÜNNHILDE, queen of Iceland and Valkyrie in the Nibelungenlied Saga is the symbol of a female warrior in dark medieval times.

ISABELLA D'ESTE (RENAISSENCE)

Among the most important women of the Renaissance, She was a patron of the arts as well as a fashion leader, whose innovative style of dressing was copied by women throughout Italy and at the French court.

ELISABETH I of ENGLAND

ELISABETH I of ENGLAND, an intelligent and determined woman, obsessed with power...who in the 16 th century changed history, giving a new economic boost to her reign.

MARY QUEEN OF SCOTS

Mary Queen of Scots, a queen of culture, raised with art and poetry...but with a turbulent life and tragic end, she was an icon of beauty and elegance in the late Middle Ages

INDIAN PRINCESS

The native American Indian women, pillar of the family within the community, were considered fundamental for the serenity of the tribe.

LA TOSCA

TOSCA the famous opera by Giacomo Puccini set in the early 19 th century, represents the world of the stage, for which the first “stage jewellery” or costume jewellery was invented; the protagonist has a proud (passionate?) character, independent and fiery...typical of the heroins of Risorgimento (Italian unification period)

BARBARELLA

BARBARELLA, main character in the 60s cult film of the same name, and inspiration for Alien coral...a sexy and spatial whimsical nature. She was played by Jane Fonda, who, away from the set, standed out for her social commitment for the promotion of women rights and her opposition to the Vietnam war

MARLENE

Marlene Dietrich an icon of elegance in the early 19 th century, is the first woman who exhalts femininity also wearing men's clothes. She is well known for her anti-nazi positions and for strongly supporting democracy during the Second World War.

70’S ANGELA DAVIS

ANGELA DAVIS and her battles, are the inspiration of the 70s, a decade of creativity and fights for equality; Fringes, worn both by women and men, are one of the symbols of new equality between the sexes.

AUDREY HEPBURN

Audrey Hepburn is known as one of Hollywood’s greatest style icons. She survived WW2 and this expe- rience signed her life; during the Second World War, she worked as a courier for the Dutch resistance and raising funds with her shows.

Elecktrochic, female souls inbetween history and jewellery with electric cables

Erika Morri

ELECKTRIC SOULS - WEARING A CONCEPT

Erika firmly believes in the light and energy each and everyone of us have and communicate...
that allow us to build our relationships and meet the world;
She has consequently searched for a material that could convey such a message and she found in the electric cable and its souls
"the ideal conductor" of her idea.

This encounter has inspired a collection of "conceptual jewels and body structures" made of electric elements and cables, called Elecktrochic, which reinterprets and is inspired by women, who over the centuries, have tried fiercely to leave a mark in their societies.

Erika is in search of a balance between reason and feeling.
Former rugby player in the Italian national team, a "ground" woman, she has always loved "bodily" materials that could let her develop sound flights of fancy.

A humanistic path with a focus on social engagement, she has decided to produce her collection in the laboratories of non profit organisations;
the "hands" behind Elecktrochic are those of the girls of "Casa delle donne", an association who helps women victims of domestic violence.

Eriks is fond of art and any form that could start " a spark", and she advocates for freedom of speech.
With her "cenceptual jewelry" Erika follows that strand of contemporary art that leaves the galleries to approach daily life, reinterpreting some pieces of the history of costume.

A thread between past and present, which gathers the pleasure women feel to express their own personalities.